Hi, I’m Fran Fisher. You may already know that my one of my greatest coaching passions is mentoring other professional coaches and sharing the knowledge and skills that I’ve acquired during the 30 years that I’ve been coaching and mentoring and serving as an assessor for ICF credentialing. As coaches, we never stop learning and growing, and it’s my belief that this is one of the greatest gifts of our profession. I also believe this gift is meant to be shared as a legacy to our profession from each of us as we contribute in our own way.
Therefore, it’s my great pleasure to announce a promotional offer that includes my two self-paced mentoring programs, Advanced Anchors Mastery Program and the Wisdom Way Coaching Mastery program, as a discounted bundle and an investment in your coaching credentialing journey.
I’ve provided a couple of client endorsements below regarding AAMP and WWCM that you may find helpful.
Read on…


I developed these two self-paced mentoring programs as learning guides and references for achieving greater mastery as PCC and MCC coaches, whether you are still on your credentialing journey or have achieved the credential level of your aspirations. The Wisdom Way Coaching Mastery (WWCM) program was originally published in 2021 and updated in 2025 to align with revised ICF standards. Then, in January of 2026, I published my Advanced Anchors Mastery Program (AAMP) to help clarify and provide examples that demonstrate the latest ICF MCC Core Competencies and how to use those skills and tools required for MCC credentialing.
The feedback that I’m getting from coaches whom I mentor and/or who train with me is that when these two programs are used together, they exponentially expandcoaches’ understanding of core competencies and how to integrate the mastery required so that each coach can embody the concepts and truly demonstrate the science and the art of coaching to its fullest effect.
Beginning April 15, 2026, I’m pleased to offer the AAMP and WWCM programs together as a bundle with a promotional discount for those of you who wish to accelerate your learning and professional development using these two self-paced mentoring programs. This bundle promotion ends on July 31, 2026.
The bundle promo offer runs 4/15/26 to 7/31/26.
The bundle promo offer is 35% off the total retail price for both programs or $578.50. The full retail cost for AAMP is $495 and $395 for WWCM, a total of $890 for both programs if sold separately. With the bundling promotion, the 35% discounted cost for the bundle is $578.50, a savings of $311.50!
Both of these self-paced mentoring programs may be downloaded or streamed and offer resource manuals, a variety of additional resources, audio demos for related competencies, and actual recordings of coaching demonstrations approved by ICF assessors for the related ICF credentials. You can learn more about each program on their respective program pages linked here: Advanced Anchors Mastery Program (AAMP) and Wisdom Way Coaching Mastery (WWCM).
I think you’ll find this offer to be a great value and investment in your credentialing future!
I’ve made plenty of mistakes in my career, but buying Fran’s Advanced Anchors Mastery Program and Wisdom Way Coaching Mastery wasn’t one of them. With twenty-five years as a coach, I’m finally working toward my MCC, and I assumed I’d seen it all. I hadn’t. The two programs really belong together: WWCM builds your PCC foundation, and AAMP keeps pulling you toward mastery.
One of the pieces that was a revelation for me was the coaching agreement. I’d always struggled with it. I knew it mattered, but I treated it more like a checkbox rather than a conversation. Fran’s descriptions of what “the agreement” actually looks like at the PCC and MCC levels is concrete and specific. It has changed how I enter every session, and I now understand that it is the living architecture of the session and how to “coach the agreement.” This is just one of Fran’s brilliant nuggets, and there are so many others.
I wish I’d had them ten years ago. If you’re serious about your craft, don’t wait as long as I did!
Roger DeWitt, MCAC, PCC, MAPP
Life Coach and Master ADHD Coach
I am an MCC mentor coach for coaches preparing for their MCC performance evaluations. Fran’s newest release of her self-mentoring programs, the Advanced Anchors Mastery Program (AAMP), has quickly become the most valuable tool in my coaching mastery tool shed. It’s full of detailed explanations of the 2026 ICF MCC anchors, with examples of how to apply them, and a golden bonus: recordings of coaching demos that actually passed the MCC performance evaluation! Whether you are an assessor, an MCC mentor coach, or a coach on the path of coaching mastery, you will love AAMP!
Annie Gelfand, MBA, CPCC, MCC, ACMC
Host and Co-Founder of Essence of Mastery Summit, Wisdom Foundation