Introducing the Advanced Anchors Mastery Program…
Advanced Anchors Mastery Program
After more than three decades in the coaching profession and as one of the founders of the International Coaching Federation, I’m excited to share something close to my heart — the Advanced Anchors Mastery Program.
Advanced Anchors Mastery Program (AAMP) isn’t just another training program. It’s a personal invitation to join me in exploring what I’ve learned about the elegant connection where coaching science meets coaching artistry. Whether you’re coaching others, guiding new coaches through their credentialing journey, mentoring or supervising colleagues, this is my gift to you!
My Approach for MCC Level Coaching: Calibrating Science with Art
What I’ve Learned About True Mastery
Over the years, I’ve worked with thousands of coaches developing their skills. Technical competence, while essential, is only part of the equation. The coaches who truly transform lives — and find deep fulfillment in their work — are those who learn to integrate structure and spontaneity while skillfully applying the ICF Core Competencies and embracing their own authentic way of being.
As ICF Master Certified Coaches (MCC), we’re invited to demonstrate:
- An Ethical Practice that feels natural and genuine
- A Coaching Mindset that becomes part of who we are
- Masterful Conversation Skills that flow effortlessly
- Artistry in Application that honors both the coaching framework and our unique gifts
Through my years as an MCC and mentor coach, as well as an ICF MCC assessor, I’ve come to understand that the highest level of mastery happens when we stop thinking about the competencies as separate skills and start experiencing them as an embodied dance. I call this calibration “finding the sweet spot” where:
The SCIENCE provides our coaching foundation:
- Deep understanding of ICF Core Competencies and the MCC Anchors and their application
- Confidence with BARS evaluation in the MCC assessment process
- Systematic approach to competency development
- Reliable, evidence-based methodology
The ART brings the coaching alive:
- Skills that are natural and effortless
- Confident adaptation to each unique client
- Creative expression within professional boundaries
- Authentic presence that’s unmistakably yours
Honoring Your Authentic Voice
One thing I’ve learned in my years of mentoring and assessing is that the most powerful coaches are those who’ve learned to express the competencies through their own unique personality and style. An MCC doesn’t follow a template — they bring their full humanity, i.e., their Beingness — to their coaching while maintaining the highest professional standards.
Utilizing AAMP, you’ll discover how to:
- Honor your natural coaching gifts within the ICF framework
- Express competencies in ways that feel genuinely like you
- Adapt methodologies to match your authentic presence
- Help others find their own unique expression of mastery
Achieve Greater Coaching Mastery
Have you ever wondered, “What really is the difference between PCC and MCC credentials?” or, “Will I really be able to feel the difference?” Regardless of where you are in your ICF credentialing journey, coaching mastery is a goal that one can envision but it really helps to know what it takes and how it feels to achieve that goal .
The Advanced Anchors Mastery Program (AAMP) presents the distinctions between the PCC and MCC coaching proficiencies that will be useful and applicable for you, regardless of where you are on your learning path. We’ll explore the core competencies that make up the MCC Behavioral Statements (aka “Anchors”) and how they are evaluated by ICF assessors using a Behaviorally Anchored Rating Scale (BARS). Again, no matter where you are in your credentialing journey, you may as well begin practicing now instead of developing coaching practices, biases, and habits that may not support these nuanced skills. It’s always good to know where you’re going, so you’ll know when you get there, right?
AAMP is intended to be practical, as well as inspiring and empowering. This program is based on my own experience, growth path, biases, values, principles, and beliefs acquired during my 30+ years as a professional coach. Don’t expect any of this to be Universal Truth or the only path. I invite you to choose how you use this information to develop your own style and honor your own experience, values, principles, and beliefs. The information you get in this program will help you create your own truly rewarding path.
So, if you are:
- A Coach who is passionate about personal and professional development and achieving greater coaching mastery, no matter what your current credentials may be.
- An ACC or PCC advancing toward your MCC credentials in your ICF professional journey and want to adapt to and deepen your understanding and skills in using the new Core Competencies and MCC Behavioral Statements (Anchors) developed by ICF required to achieve the Master Certified Coach credentials.
- A Coach Trainer, Mentor, or Supervisor who wants to ensure that you can correctly and confidently model the nuanced Anchor behaviors and skills required by current ICF core standards for your mentoring and supervision clients.
Then, it’s never too early to deepen the learning and practice these defined behavioral skills that make up the Art and Science of Mastery as established by the ICF. Your clients will be empowered from your growing mastery in applying these skills.
Enroll in the self-paced Advanced Anchors Mastery Program today!
What You’ll Experience
Achieving greater mastery means that you learn at a deep level that actually imprints those skills in a physical sense so that you can intuitively apply them with your clients. Thus, the clients are engaged in a deeper and more profound coaching experience. In this new self-paced audio program, I’ll lead you through the new ICF MCC Behavioral Statements (Anchors), the BARS evaluation criteria, and the distinctions that credentialing assessors look for in an ICF Master Certified Coach (MCC).
As an ACC or PCC, you’ve been learning and mastering the skills of the coaching profession. If you are an aspiring MCC, I will help you learn to apply the skills and the art of coaching mastery. And, whether you coach others, supervise emerging coaches through their credentialing journey, or mentor those seeking advanced skill mastery, this program provides the information needed to understand the requirements to demonstrate ICF Behavioral Statements (Anchors) and how ICF MCC assessors evaluate what is required.
AAMP offers you the following:
Intimate Audio Learning – I’ve designed this as a conversation between us, with more than 25 hours of audio content that you can access whenever and wherever works for you. Think of it as having a series of one-on-one mentoring sessions with someone who’s been where you’re going.
Deep Dives into the ICF Anchors – Together, we’ll explore each MCC Behavioral Statements (Anchors), not just as a skill to master, but as a way of BEING in relationship with your clients. You’ll hear real examples from my own experiences and discover more about how to embody, enable, and allow intuitive mastery in yourself and others.
Mastering the New MCC Assessment Process – As someone who’s been part of the evolution of ICF credentialing, I’ll share what I’ve learned about the Behaviorally Anchored Rating System (BARS) evaluation system. We’ll explore what makes the difference between good and transformational.
If you’re ready to move beyond competent coaching to more masterful coaching, I invite you to engage in this program. It’s never too early to start preparing for your next professional level and learning the competencies required to achieve those credentials. Think of it this way: this AAMP program can help prevent you from developing coaching behaviors or habits that don’t serve your clients as well as you want. Learn what’s on the horizon for you and set your goals and your intentions to learn advanced techniques to make it easier to acquire that MCC credential — and beyond!
Clarity, Confidence, and Competence
Are you…overwhelmed by trying to understand, learn, and practice the MCC behavioral anchors?
The Advanced Anchors Mastery program helps clarify the MCC competencies through coaching examples that deepen your understanding. It’s never too soon to begin learning about and practicing advanced MCC skills and the art of behavioral mastery. Give yourself the time to learn and then practice these competencies at your own pace. As your comprehension increases through using this coaching mentoring program, your confidence and skills increase.
Are you…unclear about the distinction of PCC versus MCC and how to get there?
You’ll be able to understand the distinctions between the PCC and MCC skill and knowledge levels with the clearly-defined information and examples provided in AAMP. Through listening to the live recorded coaching sessions and practicing the skills and knowledge you’re learning, the differences will become apparent.
Are you…challenged about helping your clients discover their underlying issues?
As your skills increase, your confidence in working with your clients will be strengthened by the knowledge you’re acquiring. You’ll be empowered to help your clients focus more easily and go deeper through self-discovery.
Are you…highly motivated to breakthrough your own coaching comfort zones, blind spots, or outdated habits?
You’ll find that your investment in coaching mastery and the information provided in AAMP will help you address your own professional challenges to breakthrough to new levels of competence and self-awareness. Personal insights and increased confidence in your professional competencies propel your own growth that is modeled and shared with your clients.
Hi, I’m Fran Fisher, Master Certified Coach. Join me for this exciting exploration into my new Advanced Anchor Mastery Program (AAMP), which provides in-depth learning about ICF’s Behavioral Statements (Anchors) and how these core competencies are evaluated to achieve coaching mastery. Strengthen your professional and personal competencies to reach your goals — and build your skills to empower clients in achieving theirs!
I will be your coaching guide, mentor, and program facilitator as we work together through the AAMP. I’ll share with you the insights, best practices, and my own brand of “mastery” that I continue to develop after 30+ years of coaching, training coaches, mentoring coaches, providing supervision, and assessing ICF exams at the PCC and MCC level.
Let me be clear, I don’t see myself as a “master” — except for my longevity and experience —because I am always striving for greater mastery, expanded skills, deeper listening, and embodying the art of coaching. Whether coaching or mentoring, I treasure the humbling learning journey it has been for me so far. And, I hope that your professional and personal growth experience will be equally rewarding!
What We’ll Accomplish Together
I’ll share what I’ve learned to help you experience:
- Intuitive Anchor Recognition – The competencies will begin to feel second nature.
- Assessment Confidence – You’ll understand how assessors will evaluate your coaching using the BARS evaluation.
- Integrated Skill and Artistry – You will be empowered to develop your skills for evoking a client experience of greatness.
- Acquiring and Sustaining Mastery – You’ll have a foundation for advanced skills and feel more confident and authentic drawing on your own transformational presence.
In addition, you’ll also…
- Earn ICF CCEU and RD credits
- Expand your coaching mastery and strengthen your coaching competencies
- Deepen your coaching presence and power with clients
- Enhance your coaching skills for accessing your client’s transformational zone
- Empower your own transformation through personal learning and self-actualization
- Leverage your strengths and passion for greater contribution and deeper fulfillment
No other teacher can transmit their decades of wisdom with such kind thoroughness. Fran is wise yet humble, masterful yet curious, and ever-evolving yet approachable. Fran isn’t just a coach, mentor, and ICF expert; she’s a friend and learning partner for life.
Holly Margl, MCC
What You Get When You Sign Up
24/7 Access to Audio Library and Resource Materials
You have 24/7 Internet access to the Advanced Anchors Mastery Program (AAMP) resources page and the audio library, which includes full coaching MCC-level session recordings that have been ICF approved, along with the transcripts and my mentoring feedback for the coach.
Portable Audio Files
Thirteen audios where I systematically shine the light on each MCC Anchor in each of the eight ICF Competencies. I include comments and my examples for demonstration. I have also included my guidance on the MCC level of Qualitative Essentials that mentors and ICF Assessors expect to see demonstrated by MCC applicants in their performance evaluations. You can download these audio files individually and play them back on your favorite mobile listening device.
Resource Manual
The AAMP Resource Manual (in downloadable PDF format) includes a transcript of each of the 13 audios so you can follow along and capture notes as you listen. The last section is an APPENDIX that includes additional references and resources to as a handy reference for the ICF Code of Ethics, CF Core Competencies, PCC Markers, MCC Behavioral Statements (Anchors), MCC BARS Rating System, and MCC Minimum Skills Requirements.
AAMP Certificates Earn ICF CCEU and RD Credits
When you receive your AAMP Certificate of Completion, you have two options to get ICF CCEUs and RDs. Once you have completed listening to the competency audios and the MCC recordings in the library, you can request your Advanced Anchors Mastery Program Certificate for approximately Resource Development (RD) credits that you may use for any ICF accreditation renewal. Then, if you choose, you may also complete the AAMP Self-Test to earn a certificate for additional CCEUs and RDs.
Opportunity for Professional and Personal Growth
Deepening your understanding of ICF’s core competencies of the PCC Markers and MCC Qualitative Essentials sets the stage for expanding and deepening your personal and professional skills as a coach and helps build the confidence needed to achieve your MCC credentials.
Investment in Your Future and the Empowerment of Your Clients
You’ll receive more than just hours of PCC and MCC mentoring, information, specific examples, and demos. These services combined are valued at more than $2,000.
13 Audios Explaining the ICF MCC Anchors and BARS
Audio 1 – Introduction to Advanced Anchors Mastery Program
In this session you will find an overview of the program, including: a warm welcome, the agenda and learning process, Guiding Principles for Masterful Coaching, Tools & Resources for the program, and how to earn your ICF RD and CCE.
Audio 2 – Mindsets for Masterful Coaching
In this session you will expand your awareness of the mental, emotional, and spiritual essentials required for gaining embodiment of the higher consciousness inherent in highly masterful coaching.
Audio 3 – Introducing the ICF MCC Behavioral Statements (Anchors) and the BARS Evaluation System
In this session you will find a simple introduction to the ICF Anchors and the BARS evaluation system utilized by the ICF assessors.
Audio 4 – ICF Core Competency #1 Demonstrates Ethical Practice
In this session you will find a brief review of the ICF code of Ethics, Core Values and Ethical Principles. All coaches are expected to honor the core values and align with the principles in all their professional interactions.
Audio 5 – ICF Core Competency #2 Embodies a Coaching Mindset
In this session you will take a deeper dive into the ICF Core Competency #2 And the 11 Coaching Mindsets. This chapter will include examples of how to demonstrate these mindsets that are primarily focused on the being of a coach to honor our ethics and empower our integrity.
Audio 6 – Five Qualitative Essentials for Demonstrating MCC Coaching
In this session, you will learn the five MCC Key Qualitative Essentials that are fundamental to demonstrating your artistry at the MCC level and examples for how to demonstrate them throughout your coaching conversations.
Audio 7 – MCC Anchors Competency #3 Establishes and Maintains Agreements
In this session you will learn the 4 MCC Anchors for Competency #3 Establishes and Maintains Agreements and examples for how to demonstrate each one.
Audio 8 – MCC Anchors Competency #4 Cultivates Trust and Safety
In this session you will learn the 4 MCC Anchors for Competency #4 Cultivates Trust and Safety and examples for how to demonstrate them.
Audio 9 – MCC Anchors Competency #5 Maintains Presence
In this session you will learn the 4 MCC Anchors for Competency #Maintains Presence and examples for how to demonstrate them.
Audio 10 – MCC Anchors Competency #6 Listens Actively
In this session you will learn the 3 MCC Anchors for Competency #6 Listens Actively and examples for how to demonstrate them.
Audio 11 – MCC Anchors Competency #7 Evokes Awareness
In this session you will learn the 3 MCC Anchors for Competency #7 Evokes Awareness and examples for how to demonstrate them.
Audio 12 – MCC Anchors Competency#8 Facilitates Client Growth
In this session you will learn the 3 MCC Anchors for Competency #8 Facilitates Client Growth and examples for how to demonstrate them.
Audio 13 – Prepare to Submit Your MCC Credential Application
In this session you will learn how to prepare for submitting your MCC credential application and take the ICF credentialing written exam.
Appendix and Supplemental Resources
- ICF Credentials Levels
- Coaching, Mentoring, Supervision Definitions
- Distinctions between PCC and MCC Skill Levels
- Fran’s Bumper Stickers
- MCC Minimum Skills Requirements
- Recent Blog Posts
- Library of Recorded of Masterful Coaching Demonstrations
Advanced Anchors Mastery Program $495
Your Immediate Return on Investment
MCC Behavioral Statements (Anchors) Resources – No matter where you are on your credentialed coaching journey, these invaluable core competency resources support your efforts toward ICF MCC credentialing.
ICF RDs and CCEUs – You receive Resource Development (RD) and Continuing Education (CCEU) credits upon completion of the AAMP coursework!
Easily Digestible – Each time-saving module stands alone, rich with valuable content, new perspectives, and examples you can apply for furthering your skill development.
Portability – Take these audios with you to learn at your own pace when convenient.
Flexibility – Listen to one module at a time or spend an afternoon absorbing the concepts. Review the modules as many times as you wish.
Live Demos – Full access to a library of masterful coaching demonstrations, created during actual coaching sessions, all of which have been approved by ICF assessors for MCC accreditation.
Lifetime Access – This program offers lifetime access to the AAMP participant website and all of its resources. All updates or improvements to the program content are included and available on demand.
Fran is hands down one of the most experienced coaches and ICF assessors in the industry. She is a gifted teacher with great dedication to detail. You can consider yourself truly fortunate to have found her.
Uta Komala Rohde, MCC, CPCC, ACMC
Frequently Asked Questions
Why did ICF change the Core Competencies required for the MCC credentials?
The Core Competencies are the fundamental competencies underlying ALL levels of the performance demonstrations for ACC, PCC, and MCC. The ICF performs periodic analyses of the competencies at all levels approximately every three years to determine if any competencies are no longer relevant and then revises when necessary. Three updates were announced in 2025: (1) the ICF Core Competencies, (2) the ICF ACC Behavioral Statements/Anchors, and (3) MCC Behavioral Statements/Anchors.
The ACC and MCC Behavioral Statements/Anchors are based on the Core Competencies in a specifically designed system used by the ACC or MCC Assessors for evaluation. The PCC Markers are the specifically designed system utilized by the PCC Assessors for evaluation.
What are the benefits to advancing to the MCC designation as a coach if I’m successful as an ACC or PCC?
AAMP offers advanced learning that builds on the foundational concepts provided in WWCM II (hereafter referred to as WWCM). See below for more information about the Wisdom Way Coaching Mastery (WWCM) Program, also available at www.franfishercoach.com.
WWCM focuses primarily on the ICF PCC Markers needed to demonstrate the skills and competencies required for successful PCC credential achievement. The library in WWCM provides recordings that demonstrate MCC-level coaching, so you have awareness of the MCC competencies that you aspire to. Distinctions between PCC and MCC expertise are introduced for clarity.
What are the differences between The Wisdom Way Coaching Mastery II (WWCM II) audio program and the Advanced Anchors Mastery Program (AAMP) audio series?
AAMP offers advanced learning that builds on the foundational concepts provided in WWCM II (hereafter referred to as WWCM).
WWCM focuses primarily on the ICF PCC Markers needed to demonstrate the skills and competencies required for successful PCC credential achievement. The library in WWCM provides recordings that demonstrate MCC-level coaching so you have awareness of the MCC competencies that you aspire to. Distinctions between PCC and MCC expertise are introduced for clarity.
What are the advantages of using the AAMP program as I prepare and work toward the MCC designation?
The AAMP program helps clarify the core skills you will need to achieve the MCC credentials. No matter where you are on your credentialing journey, you can start now to learn about and practice the greater skills expected of an MCC coach. This advanced learning will enhance your existing skills and perspective when working with clients now, and you will grow into the MCC skills so that when the time comes to submit your recordings and take the exam, the learning will already be internalized (embodied), and (hopefully) eliminating any coaching practices that do not meet ICF MCC standards. Additionally, you have 24/7 access to these advanced learning materials and can be confident that AAMP will be continuously updated with any ICF changes when they occur.
Would you recommend doing the Advanced Anchors Mastery Program (AAMP) program before starting the Wisdom Way Coaching Mastery II (WWCM) audio program?
It depends on where you are on your learning path. If you are an ACC, for example, you might consider starting with WWCM. If you are a PCC, you might consider (1) deepening your learning and grounding yourself and your skills at the PCC level by starting with WWCM or (2) starting with AAMP to challenge your competence and confidence. If you have been a PCC or an MCC for several years, you might brush up on your competence using AAMP, so you are not slipping into the old comfort zones or limiting habits.
How long does it take to complete Advanced Anchors Mastery Program (AAMP)?
I recommend you pace yourself: listen, learn, apply. Don’t rush through. There are # of hours of audios, and # number of recordings in the AAMP library with feedback documents you can learn from. There are also numerous supplemental documents to study as well. Take your time and savor your shifting perspective as you learn more about MCC competencies.
Why does this course provide ICF Resource Development (RD) credits in addition to the ICF Continuing Coach Education Unit (CCEU) credits?
ICF Resource Development (RD) credits focus on expanding your knowledge and tools beyond the ICF Core Competencies, contributing to your overall professional development, and qualifies without interactive instructions such as your self-paced learning.
ICF Continuing Coach Education Unit (CCEU) credits focus on deepening and enhancing your understanding and practice of the ICF Core Competencies through real-time interactive instruction or activities. So, submitting your quiz to me for evaluation of your understanding qualifies for interactive instruction CCEU credits.
What about the changes ICF is making to the Core Competencies and the PCC Markers?
The ICF Core Competencies and PCC Markers have not basically changed. They were updated to align with current practices, the format changed, and the language has been updated in some instances. For example, the wording for the PCC marker “Creating Awareness” had changed to “Evoking Awareness.”
I update the WWCM program audios and resource materials to stay current with any ICF changes to the Core Competencies, PCC Markers, or MCC Skills Requirements. By purchasing the WWCM program, you acquire full, ongoing access to the WWCM program participants’ web page and the WWCM resources. You can visit the site at any time and download the most current versions of the WWCM audios and materials.
How do I receive my AAMP certificate for the 16 Resource Development (RD) Continuing Education credits?
When you have completed listening to the audio chapters, send an email to Fran@franfishercoach.com requesting your AAMP certificate for the Resource Development (RD) credits. Then, download the AAMP Learning Self-Test (a Microsoft Word document) and complete the quiz. Email me the completed copy of the Self-Test as an attachment (be sure to keep a copy for your records), and I will send you a certificate for the applicable RD and CCEU credits.
How can I be notified of any new programs you offer in the future?
When you purchase one of my training programs, you are added to my mailing list along with the program you have purchased. As an ICF mentor and assessor, I am notified when ICF is planning to make changes to any of its core credentials and training standards. And, I am committed to keeping my training programs updated and current with ICF standards so you will be current as well. I notify all program purchasers of any changes, edits, refinements, or enhancements to the programs you have purchased, and all of the downloadable resource materials that are included in your specific program are updated as well. You can simply revisit your account (using your email and password) and access anything new.
Fran’s coach mentoring program has elevated the quality of my coaching and mentor coaching. One of the many competencies I grew in was my ability to hold structure and sacred space for my clients in a more rigorous, powerful way. As a result, my clients consistently get greater value out of our sessions, and I can see the positive impact of my coaching growing. My investment in Fran’s program paid for itself and continues to pay dividends.
Marc Smith Sacks, PCC
A Personal Note
The AAMP program represents the distillation of what I’ve learned that makes masterful coaching truly transformational. Sharing the wisdom I have gained through decades of practice, assessment, and mentoring is my way of giving back to the profession that has given me so much. I’ve designed the AAMP self-paced program so you can reap the benefits in your own time and at your own pace no matter where you are in your professional journey.
You can:
- Learn at your own rhythm, integrating new insights and self-awareness in your current practice and responsibilities.
- Appreciate the variety of tools and learning styles available: downloadable audios, streaming capability, recordings, reference materials, etc.
- Revisit the learning tools and materials as often as you desire.
- When you invest in AAMP, you receive lifetime access to updates as they are released, with no expiration.
I look forward to sharing my insights and learning with you and to support your coaching mastery!
Fran’s mentoring program really advanced my skills and self-confidence and has catapulted my coaching practice into another dimension! Fran showed me targeted yet simple remedies to use when needed, which has made me a much stronger PCC coach. I’m now honing my skills using the MCC distinctions and am going for the hours needed to get my MCC. Fran’s mentoring program was a great investment in myself and my coaching capabilities! I highly recommend it!!
Lisa Collins, PCC